In this case simplicity is the key to a famous logo. Everyone recognizes the Nike logo. It is very effective, and only includes a swoosh, no words. The “Swoosh” was created in 1971 by Carolyn Davidson.
The “Swoosh” was originally designed for Blue Ribbon Sports, Inc., (BRS) for just $35. They didn’t take the logo due to time constraints and that is how the Nike “Swoosh” was created. Nike was the Greek Goddess for victory. The first shoe with the Nike swoosh came out in 1972. The efficient logo design got registered as a trademark in 1995.